Powerful Autoresponders – Does Yours Measure Up?

Autoresponders are very necessary when it comes

to marketing or taking care of customers. But the

power of an autoresponder, or the lack of power,

can mean the difference between success and

failure.

When you use an autoresponder service, you must

make sure that the domain that the autoresponder

uses isn’t blacklisted by the spam watch groups. If

it is, your messages probably won’t make it past

the majority of spam filters, no matter how much

you check it with spam checkers.

Also, not having the ability to track responses can

cost you business. If you can’t track response rates,

you won’t have any way of knowing whether your

messages are doing you any good. A good

autoresponder will provide the ability to track

responses. If yours doesn’t, you might want to shop

for a new autoresponder.

The ability to add and remove names to your

autoresponder manually is vital. Often, people will

contact you without going through your

autoresponder. These people need to be put on the

autoresponders mailing list. If you are moving your

list from one service to another, you need the ability

to import names and addresses to your list. Again,

if your autoresponder service isn’t powerful enough

to allow this, look for a different one!

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