Email Courses and Autoresponders

Offering free things to your website visitors is one

marketing method that often results in a lot of sales.

Free courses that are delivered via email are very

popular, and people sign up for such courses on a

regular basis to learn more about a topic of interest

to them. These courses are best maintained and

delivered with the use of autoresponders.

An autoresponder can be set up to send out a

series of lessons for an email course. The lessons

can be set for distribution at specific intervals. You

determine how often the lessons for the course are

sent to the people who have signed up for it. Email

courses are very different from traditional courses,

web based courses, or any other type of course.

There is no student and instructor interaction. The

instructor writes the information out, puts each

lesson in an autoresponder series, sets the timing

for the lessons, and the rest is automated. You can

opt to have lessons delivered daily, every other day,

every three days, or any other time frame that you

think works best for your email students.

Email courses are commonly used to sell products

and services. For instance, if you sell widgets, you

might develop a course that teaches people how to

use widgets or how to care for their widget. Experts

agree that an email course can be written for

almost any product that you can imagine – if you

put enough thought into it.

Start by determining what your course will be about,

and how long it should be. If the course should be

delivered every other day for two weeks, you know

that you would need seven lessons. Write the

lessons, and load them in the autoresponder. Set

the interval for each lesson, which in this case would

be 1, 3, 5, 7, 9, 11, and 13.

This means that the first lesson would be delivered

one day after the person has requested the course,

and the second lesson would be delivered three days

after the person has requested the course, and so

on. The interval for each lesson is set for the

number of days after the person has signed up

Make sure that everything is spelled right, and that

your sentences are grammatically correct. You

want the lessons to look and sound as professional

as possible.

Next, simply advertise the email address that will

activate the autoresponder. Make sure that you run

a test first, sending each lesson to yourself. This will

allow you to see what your email students will see

when they sign up!

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Email Courses and Autoresponders